Shree Krishna Sales
SKS Case Study
At Digital Tale, we had the opportunity to collaborate with Shree Krishna Sales (SKS), a prominent supplier of industrial equipment known for its quality and excellent service. Our mission was to refresh their brand identity and marketing materials to align with their industry reputation and attract their target market. Here’s a detailed breakdown of the creative process, focusing on two main areas: Branding & Identity and Marketing Materials & Digital Presence.
Branding & Identity and Marketing Materials & Digital Presence.
Logo & Branding
We began by redesigning the logo for Shree Krishna Sales to represent their reliability and technological leadership. The color scheme, featuring deep blues and yellow, was selected to project professionalism and trust. The modern typography and clean lines of the logo were designed to reflect SKS’s core values and industry stature, presenting a sophisticated and contemporary image that resonates with their audience.Office Stationery
To ensure consistency in SKS’s brand communication, we developed a comprehensive set of office stationery. This included letterheads, business cards, and envelopes, all featuring the new logo and color scheme. The designs emphasized professionalism with clean layouts and uniform typography, ensuring every piece of correspondence exudes quality and reinforces the brand’s identity.Website
The SKS website was reimagined to provide a user-friendly experience and highlight their industry expertise. The new site is visually engaging, featuring detailed product information, company history, and high-resolution images, optimized for both desktop and mobile users. Clear calls to action were included to improve engagement and make it easier for users to access key information.
Exhibition Collatera
To support SKS at industry trade shows and exhibitions, we developed eye-catching collateral, including banners, brochures, and interactive displays. These materials showcased key products and services, integrating the new branding elements. Interactive displays allowed attendees to explore product details and view demonstrations, enhancing their experience and interest in SKS’s offerings.